Johnsons Coaches Summer 2021 Brochures
Summer 2021 Holidays Brochure
A 132 page holidays brochure, for door to door coach holidays around the UK & Europe. The entire brochure from front to back was designed by myself using Adobe InDesign. It was the first time that the brochures for the company had been brought in-house, having previously been outsourced to an external design company.
On each page, the holidays and all the information had to be added individually. Much of the copy in the introduction pages was written by myself and the holidays were planned and created by the in-house tour planning team.
You can view the whole brochure here.
Summer 2021 Great Breaks Brochure
A brochure for short breaks in the UK for 2 or 3 nights. This brochure is on a smaller scale to the holidays brochure, but was released at the same time. To ensure all the brochures met the deadline, I had to manage my time effectively to ensure that all of the brochures in the group were finished, proof-read and sent to the printers in time for our launch day.
You can view the Great Breaks brochure here.
Loyalty Club Newsletter
The company has a loyalty club and with each brochure launch, they were sent a newsletter and given the opportunity to book earlier than regular clients. As well as the design of the brochures and mailing items, I also created the newsletter, which was written by the loyalty club manager.
Summer 2021 Day Excursions Brochure
Similarly to the Summer Holidays brochure, I designed the entire summer day excursions brochure in-house. The 36 page brochure was in keeping with the brand guidelines and followed the same format of the holidays brochure to keep it a part of the 'family of brochures'.
You can view the whole brochure here.
Summer 2021 Express Excursions Brochure
The smallest brochure in the group for 'express' day trips for one set price around the UK. As you can see, all of the brochure covers follow the same format so that it is in keeping with the branding for the 2021 programme.
You can view the whole brochure here.
Mailing Items
When the brochures are distributed, we included a carrier sheet for both normal customers and the loyalty club. This is to go in all the mailings out of the brochures, to introduce the customers to the 2021 programme.
The letter would be written from the point of view of the director and the tour department to give a personalised feel.
