MONTHLY FLYERS
Monthly flyers have been a constant marketing tool at Johnsons. Print marketing is something that is effective for the holidays and day trips side of the business because it is aimed at an older audience who prefer this kind of communication.
For the festive period of 2019, we decided to expand our ordinary monthly flyers and create a 'Christmas special'. This meant a bigger and better monthly flyer that would be distributed on the backs of coach seats, sent out in the post in both travel packs and booking confirmations, and sent with direct mails to lapsed Christmas clients. It was also distributed in local supermarkets to attract clients who had not previously booked with Johnsons.
It proved to be an incredibly successful campaign and Christmas bookings increased massively.
I also decided to make the flyer interactive with the added feature of the 'search for an elf' inside the booklet. Also the use of a discount code incentivized customers to book now.
View the whole monthly flyer here.